Bayern Munich board member outlines new international marketing focus

Rouven Kasper, appointed to Bayern Munich’s board to oversee marketing, discussed the club’s strategy for reaching new fans abroad. Speaking to Tz, he confirmed that the Americas continue to be a core focus, noting that South America is becoming increasingly appealing in addition to the existing emphasis on North and Central America. He also pointed to Asia as a clear target, singling out India, Indonesia and Thailand as key countries for future initiatives.

Kasper stressed that the club must be willing to experiment with novel tactics in these regions. His comments reflect Bayern’s long-standing ambition to raise its global profile, now with a broader geographic scope. The interview was captured and shared on social media by @iMiaSanMia.