Beauty Pie’s Under-Eye Duo Gains Praise for Reducing Dark Circles and Puffiness

Beauty Pie has introduced an Under Eye Brightening Duo that pairs a color-correcting concealer with a hydrating ceramide serum, both marketed for erasing dark circles and reducing swelling. The Eye Genius Under Eye Brightener is reportedly used by Paulina Porizkova to eliminate under-eye discoloration, while the Pure Ceramides Eye Serum features a cooling rollerball and ingredients like glycerin, aloe vera and squalane to calm and firm the area.

Shoppers commend the serum for delivering an instant tightening feel and for being suitable for mid-day refreshes over makeup. Despite its celebrity endorsement by glam teams for figures such as Dakota Johnson, Reese Witherspoon and Nicole Kidman, the duo is priced under $65, made in Italy, fragrance-free and cruelty-free. The brand’s founder, a skincare specialist, designed the line to avoid the high markups common in luxury beauty by selling directly to consumers. Positive user reviews highlight the products’ non-creasy finish and suitability for mature skin.