Canadian bars see rise of alternating alcoholic and non-alcoholic drinks

In Toronto bars, a practice known as zebra striping—alternating alcoholic and non-alcoholic drinks—is gaining traction, creating a $223 million industry. NielsenIQ data show low- and non-alcoholic beverage sales climbing from $171 million in 2023 to $200 million in 2024 and $223 million last year, with roughly 20 % of Canadian households buying them. Ryan Ringer, co-owner of Grey Tiger, runs a “Path of Temperance” menu where non-alcoholic cocktails cost $15, compared with $18-$26 for alcoholic versions, and he crafts his own ingredients to mimic traditional drinks.

Ontario’s LCBO reports a 14 % rise in non-alcoholic beer and cider and a 126 % surge in de-alcoholized wine, prompting brands like Molson Coors to launch new zero-alcohol products. Consumption of standard drinks has slipped to about eight per one outlet, driven by younger drinkers who view alcohol as unnecessary for enjoyment. However, growth in the non-alcoholic segment appears to be slowing, with only a 4 % increase so far in 2026. Industry analysts say fully sober bars remain unlikely, but most establishments are adding non-alcoholic options to their menus.