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Chip Ganassi Racing launches CGR Media division with veteran journalist Jenna Fryer

Chip Ganassi Racing announced the creation of an in-house media unit called CGR Media, appointing former AP motorsports editor Jenna Fryer as its director.

Chip Ganassi Racing is expanding into content creation by forming CGR Media, an internal editorial division focused on premium video and written storytelling. Former one outlet motorsports editor Jenna Fryer has been hired to head the unit, directing both editorial output and the team's public-relations strategy nationwide. Ganassi explained that owning the media platform enables the team to shape its own story, deepen fan engagement, and offer sponsors integrated branding opportunities beyond traditional deals.

The new division will collaborate with the existing digital content group to produce documentary-style videos, behind-the-scenes features, and high-quality print pieces. A dedicated website and mobile app will serve as the central hub for this material. Fryer highlighted the timing as pivotal for delivering richer narratives to the broader motorsports community.

Why it matters

The initiative shows how sports teams are turning into media producers to boost fan connection and sponsor value.

In this story

CGR MediaJenna FryerChip Ganassi Racingmotorsports contentfan engagementsponsor valuein-house editorialdigital mediasports storytelling