Court filings reveal MrBeast's multi-million-dollar brand partnership pricing

Newly released court papers provide a detailed look at the pricing structure behind Jimmy Donaldson’s influencer business, revealing that a half-minute sponsorship on his flagship channel commands roughly $2.5 million, while accompanying TikTok or YouTube Shorts add another $0.5 million and branded website space can reach $1 million a month. Internal documents from mid-2024 show the company entered $91 million worth of brand agreements for 2025, featuring $15 million from T-Mobile and $12.5 million from Amazon for multiple video placements.

The lawsuit also uncovered pitch decks sent to Walmart, Slack and Sony, which stress Donaldson’s global reach, his personal involvement, and the ability to engage younger viewers who avoid traditional TV. Proposals such as a $15 million, year-long Slack partnership and an $8-10 million Walmart concept highlight the firm’s ambition to compete with legacy studios for advertising dollars. Commentators from WPP’s Goat Agency and Ogilvy say the materials portray MrBeast’s operation as a full-scale media company, akin to a network like one outlet. The disclosures illustrate how a single creator is reshaping brand-marketing strategies at a scale previously reserved for major entertainment conglomerates.