eBay Live sees 7-8x annual growth as trust fuels expansion

eBay Live is reporting year-over-year growth of seven to eight times, driven by its move beyond sports collectibles into fashion, electronics and other categories.

During a presentation at the National Sports Collectors Convention, Ashish Chhabra, VP and GM of eBay Live, announced that the live-shopping service is experiencing 7-8x year-over-year growth. The platform, originally focused on sports-card breaks and sneaker drops, is now expanding into fashion, luxury apparel, electronics, beauty products and golf equipment. eBay Live’s strategy centers on preserving buyer confidence by integrating the marketplace’s established feedback, review, seller-standards and underwriting mechanisms, rather than adopting a “wild-west” influencer model.

This trust-based framework has smoothed entry into new categories, with buyers already requesting those items. The service taps eBay’s massive existing customer base, activating a new feature for users who already shop on the site. Sellers are encouraged to showcase deep product knowledge and maintain consistent streaming schedules, rather than rely on on-camera charisma. Overall, eBay positions the live-selling tool as a way to enrich the experience for both buyers and sellers across its ecosystem.