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Emily Ratajkowski flaunts daring swimwear in Greek vacation Instagram post

Emily Ratajkowski posted a series of Instagram photos from Greece, showcasing her Inamorata Las Olas bikini and a night-time skinny-dip.

Emily Ratajkowski used her Instagram feed to highlight a vacation in Greece, posting multiple shots in her own Inamorata Las Olas swim set, which features long torso-wrapping ties and a customizable, cheeky bottom. The gallery includes a lively video of her dancing on a boat against a backdrop of a Greek flag and a nocturnal skinny-dip scene where she sips wine. Alongside the swimwear showcase, she celebrated the acquisition of her upcoming memoir, “Mother F—ker,” by Penguin Press after a competitive twelve-bidder auction.

The book stems from a viral essay she previously wrote for The Cut. Ratajkowski continues to serve as the primary model for her swimwear line while leveraging her social media reach to promote the new publication.

Why it matters

One outlet highlights how a celebrity leverages personal branding and social media to market both fashion and a high-profile book deal.

In this story

Emily RatajkowskiInamorata Las OlasInstagramGreece vacationMother F—kerPenguin Pressswimwearbook dealcelebrity branding