Ferrari’s First Electric Model, the Luce, Marries Italian Flair with Silicon Valley Design

Ferrari’s debut electric sedan, the Luce, was engineered in Maranello but its exterior and cabin concepts were crafted by Jony Ive’s LoveFrom agency in California, blending Italian performance heritage with Silicon Valley design thinking. Powered by a 122-kWh battery and four electric motors delivering more than 1,000 bhp, the car features an 800-volt architecture that sits low in the chassis, lowering the centre of gravity by 95 mm compared with the Purosangue.

Test driver Raffaele de Simone highlighted the vehicle’s familiar steering, brake and throttle layout while emphasizing a new kind of driving emotion produced by advanced torque vectoring and active suspension. Inside, the cabin forgoes traditional touchscreens in favor of high-resolution dials and haptic feedback, a hallmark of Ive’s design philosophy. The Luce’s four-door, five-seat layout makes it the most accessible Ferrari to date, yet its radical styling and lack of the iconic badge have sparked debate among the brand’s loyal fan base. Despite the controversy, the car’s performance metrics, including up to 958 bhp in Performance mode and a top speed of 190 mph, aim to prove that electric power can still deliver the thrill associated with the marque.