Filipino housekeepers boost Japan's domestic service market as demand rises

Japanese households are increasingly hiring Filipino housekeeping staff, with providers like Pinay International expanding their workforce dramatically since policy changes in 2016.

Since the Japanese government authorized foreign nationals to work as housekeepers in special zones in 2016, Filipino workers have become a preferred choice for many households. Pinay International Co., founded after a 2015 law aimed at boosting women's employment and easing labor shortages, now has more than 200 full-time Filipino staff operating in Tokyo, Kanagawa, Osaka and Hyogo. The firm recruits candidates in the Philippines, provides extensive pre- and post-arrival training, and assists with housing and other daily needs.

Clients praise the staff for their friendly demeanor and reliable performance, citing ease of communication even with mixed English-Japanese instructions. A Ministry of Economy, Trade and Industry survey confirms that Japan's housekeeping market is expanding as more families have two earners, and a new certification scheme is being rolled out to help consumers select reputable providers. Other major firms such as Duskin Co. and Bears Co. also employ sizable numbers of Filipino housekeepers.