Gen Z men say rising costs make the friend zone financially untenable

TikTok personalities, including Gordon, a 21-year-old college student, and @nojokeilly, contend that the traditional practice of lingering in the friend zone has become a costly mistake in today’s inflation-hit environment. Gordon recalls being able to spend $2-$3 on coffee for a potential partner in 2012, a luxury he says is no longer viable. @nojokeilly adds that rising bills for essentials make financing uncertain romantic pursuits financially irresponsible.

Both stress that the expense of buying drinks or meals for someone without clear romantic interest can damage self-esteem and credit scores. Gordon notes that while Europe offered cheaper outings during his study abroad, returning to the Bay Area has made such spending prohibitive. Critics on the platform argue the advice is overly frugal, but the creators maintain that financial stability should precede uncertain courtship.