Gwyneth Paltrow launches TikTok account with provocative European montage
Actress Gwyneth Paltrow opened a personal TikTok profile on Friday, debuting a playful video that includes a brief topless bedroom scene.
Gwyneth Paltrow officially joined TikTok on Friday, posting a tongue-in-cheek video that mixes glamorous shots from Paris, Italy, a museum, a boat, a helicopter and an airplane. Throughout the montage she switches between English, French and Italian, changes clothing and glasses, and briefly appears topless while lounging in bed before moving to a bathtub scene. The clip concludes with her throwing up her hands and humorously demanding to finish the TikTok.
While this marks her inaugural personal TikTok entry, Paltrow has earlier featured in Goop’s official TikTok channel promoting the brand’s products. The launch follows a recent Goop campaign that highlighted a new beauty line, including a body wash inspired by her husband Brad Falchuk’s preferences. Goop, founded by Paltrow in 2008, has expanded from a newsletter into a multimillion-dollar wellness enterprise.
Why it matters
The star’s TikTok debut shows how high-profile celebrities are leveraging new social platforms to promote personal brands.
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