Hollywood firms quietly expand AI roles despite backlash from creators and audiences
More than one in ten job listings in the U.S. film sector now mention AI, showing studios are integrating the technology even as public opposition grows.
A recent analysis found that AI-related positions make up over 10% of Hollywood employment ads, indicating a steady rise in machine-learning use across studios. Executives say the industry avoids public discussion of AI because of consumer skepticism and recent labor disputes. Companies such as Netflix, Disney and Amazon have posted openings for roles like “Manager, Generative Workflows.” High-profile figures including Ben Affleck, Martin Scorsese and George Lucas have publicly supported AI ventures, likening the technology to a new form of cosmetic enhancement for movies.
Why it matters
AI adoption could reshape job structures and creative processes in the film industry, affecting both workers and audiences.
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