India tightens AI deepfake rules, cuts takedown window to three hours and mandates labels
The Indian government has revised its IT regulations to require social media platforms to label AI-generated content and to remove deepfakes within three hours instead of 36.
New provisions to the IT Rules now obligate online services to clearly mark synthetic audio, video or text as AI-created. Platforms must also delete any such material within three hours of a complaint, a sharp reduction from the previous 36-hour window. The changes aim to curb the spread of deepfakes and other fabricated media. Officials say the tighter timeline will improve the ability to combat misinformation. The policy applies to all social-media operators operating in the country.
Why it matters
Faster removal and labeling of AI-generated media aim to protect the public from misinformation and manipulation.
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