Jerry Jones says he might entertain a minority sale to Mark Cuban

Jerry Jones, the long-time proprietor of the Dallas Cowboys, told one outlet he is open to talks about selling a minority interest in the team now that NFL rules permit owners to sell up to 10% to private equity funds. While the family has not indicated a desire to relinquish control, Jones named Mark Cuban as the sole billionaire he would consider partnering with, citing Cuban’s success with the Mavericks and his passion for sports.

Cuban replied that his Harbinger Sports Partners vehicle, which raised $450 million in 2025 for investments in profitable U.S. sports franchises, would likely be receptive. Jones also noted that the league’s allowance for minority stakes could bring capital that benefits the quality of the game for fans. His son Stephen Jones echoed the sentiment on a radio interview, saying any potential partner would be chosen carefully. The Cowboys are valued at $13 billion, making a 10% share worth roughly $1.3 billion.