Kellogg to Phase Out Synthetic Food Dyes from All Cereals by Year-End

Kellogg announced it will eliminate artificial colors from its entire cereal lineup by the end of this year, accelerating a plan originally set for 2027.

Kellogg disclosed that all of its cereals will be free of artificial dyes by the close of the current year, moving up a timeline that previously targeted 2027. The company identified natural color sources derived from fruit and vegetable juices to maintain the iconic hues of brands like Froot Loops and Apple Jacks, and has invested in machinery to enable the transition. In addition, Kellogg will cease using the synthetic preservative BHT in the small subset of cereals that still contain it.

Chief Growth Officer Doug VanDeVelde said the decision responds to growing consumer demand for recognizable ingredients. The shift comes after sustained activism, including a petition with 400,000 signatures and pressure from health officials such as Robert F. Kennedy Jr. Kellogg also reaffirmed a prior agreement with Texas Attorney General Ken Paxton to remove toxic dyes, while retailers such as Target and Walmart have set their own deadlines for eliminating artificial colors from store brands.