Business

Macy's AI-driven makeover fuels sales surge and corporate turnaround

Macy's new AI chatbot feature that suggests outfits from customer photos is driving markedly higher online spending, exemplifying the retailer's disciplined tech overhaul.

1 outlet9h agoImportance 5/10

Macy's new AI chatbot feature that suggests outfits from customer photos is driving markedly higher online spending, exemplifying the retailer's disciplined tech overhaul.

Synthesised by Briev. This account was written from every report Briev could find on this story across 1 newsroom. Briev does not name publishers or reporters and does not link to the underlying articles — the analysis, not the press clipping, is the product.

Updated 30 Jul 2026, 14:10 UTC