Modi turns to Instagram reels in bid to court India's Gen Z voters
Prime Minister Narendra Modi and the BJP are using late-night Instagram reels to appeal to younger Indian voters after recent protests led by the Cockroach Janta Party.
Why it matters
It shows how Indian politics is adapting to digital habits of young voters, potentially reshaping election dynamics.
In this story
ModiInstagram reelsGen ZBJPCockroach Janta Partysocial media campaignIndian politics
Related stories
38 in this thread