Modi urges youth to celebrate Handloom Day with same zeal as Friendship Day

Prime Minister Narendra Modi released a new Instagram video targeting Generation Z, calling for a spirited observance of National Handloom Day. He compared the customary celebration of Friendship Day—when people trade friendship bands—to the need for a similar fervor in supporting handloom products. The leader urged viewers to purchase and wear handloom items, noting that such choices directly benefit the livelihoods of lakhs of weavers across the country.

Modi highlighted that this practice also safeguards India's long-standing cultural legacy. The message forms part of his broader effort to promote indigenous industries through social media outreach.