Nolan's 'The Odyssey' sparks surge in tourism to its real-world filming sites

Christopher Nolan's latest epic, "The Odyssey," has become his highest-earning movie, pulling in $1.1 billion at the global box office and topping the R-rated charts for 2026. Filmed on location in Greece, Italy, Morocco, Scotland and Iceland, the production showcased sites such as Voidokilia Beach and Nestor's Cave in Greece, Favignana Island representing Ithaca, the fortified town of Aït Benhaddou in Morocco, and the ruins of Findlater Castle in Aberdeenshire.

Following the film’s release, a study cited by Travel + Leisure reported a dramatic increase in Google searches for travel to Troy and related queries, indicating that audiences are eager to visit the places depicted on screen. The surge reflects broader interest in cultural tourism linked to popular cinema. Officials from the featured sites have noted the potential boost to local tourism as viewers seek to experience the landscapes that inspired the movie.