Paris Saint-Germain teams up with Google to launch AI assistant and Pixel phones
Paris Saint-Germain announced a partnership with Google, naming Google Gemini its official AI assistant and Google Pixel its official smartphone.
The French champion club confirmed that Google Gemini will serve as its dedicated AI helper, while Pixel devices become the team's sanctioned phones. A Google-branded space will also be installed inside the Parc des Princes stadium. The deal reflects a broader trend of sports organisations adopting artificial intelligence for data analysis and fan-engagement content. Similar collaborations have emerged in other leagues, such as the Premier League's five-year tie-up with Microsoft’s Copilot.
Why it matters
The deal shows how top football clubs are integrating AI and tech partners to boost operations and fan interaction.
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