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Pfizer chief admits using emotional pressure to meet COVID vaccine targets

Pfizer CEO Albert Bourla told a Fortune podcast he employed what he called “emotional blackmail” to push staff into delivering a COVID-19 vaccine and antiviral on unprecedented timelines.

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Pfizer CEO Albert Bourla told a Fortune podcast he employed what he called “emotional blackmail” to push staff into delivering a COVID-19 vaccine and antiviral on unprecedented timelines.

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Updated 30 Jul 2026, 20:22 UTC