Polar launches 10-minute foam shampoo that colors grey hair in the shower

Polar Haircare unveiled its Instant Dye Shampoo, a foam-based, ammonia-free formula that lets consumers color grey hair while showering. The product merges color cream and developer, eliminating the need for separate mixing tools, and is applied to dry hair before being worked into a lather. After a ten-minute dwell time, the color rinses out, leaving full coverage that can last up to six weeks.

The line offers seven hues—from black to purple—and each 200 ml bottle supplies about fifteen treatments suitable for a wide range of hair textures and even facial hair. The formula incorporates botanical extracts such as reishi mushroom, ginseng, black sesame, saponin and fo-ti to enhance comfort. Polar markets the shampoo as a quick, mess-free alternative to conventional at-home dyes and salon appointments.