Review: Scott Greer’s “Whitepill” Dissects the Rise of the Online Right

Whitepill, authored by Scott Greer, provides a reflective analysis of the digital-first conservative wave that propelled Donald Trump’s political ascendancy. Greer contends that the modern right no longer battles liberal cultural norms but must confront personalities such as Tucker Carlson, Nick Fuentes and Candace Owens, whose conspiratorial and provocateur styles appeal to younger audiences. He notes that conventional conservative messaging and moralizing fail to engage a generation that values transgression.

Greer’s own history—being deplatformed in 2018 after one outlet revealed his contributions to Richard Spencer’s racialist journal Radix—adds weight to his perspective. He asserts that his earlier writings no longer represent his views and uses the book to map his intellectual shift. Ultimately, Greer suggests that rescuing Millennials and Zoomers from the online right requires acknowledging its contributions while recognizing its limits.