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Rick Jackson commits $87 million to launch TV ads against Keisha Lance Bottoms

Republican gubernatorial hopeful Rick Jackson announced an $87 million initial advertising purchase aimed at Democratic rival Keisha Lance Bottoms, debuting his first TV spot on Friday.

Georgia Republican candidate Rick Jackson has launched a high-budget advertising offensive against Democratic contender Keisha Lance Bottoms, pledging $87 million for the initial ad buy. The campaign’s spokesperson, Garrison Douglas, described the spend as the biggest to date in the governor’s race and said it reflects a commitment to court voters across every one of the state’s 159 counties. The first television ad was released on Friday, kicking off the rollout.

In response, Bottoms’ campaign pointed to Jackson’s healthcare enterprise, alleging that his company earned billions while rural hospitals in Georgia closed, leaving residents without care. The exchange underscores the increasingly costly nature of the statewide contest as both sides vie for voter attention. No further details about the ad content or additional spending plans were disclosed.

Why it matters

The massive ad spend signals escalating competition in Georgia’s governor race and highlights disputes over healthcare policy.

In this story

Rick JacksonKeisha Lance Bottomsad buygovernor raceGeorgiahealthcare companyrural hospitalscampaign advertisingGarrison Douglas