Sam’s Club rolls out new branding and modern store concepts across the U.S.

Sam’s Club debuted a comprehensive rebrand that includes a new logo and the slogan “Come Join Us,” initially rolled out at a Springdale, Arkansas store in October 2025. The latest model, a 168,000-square-foot facility in Lebanon, Tennessee, opened on July 30 and showcases a modern aesthetic, expanded fresh-food islands, a health-care suite with pharmacy, optical and hearing services, and a floral department where associates craft arrangements on-site.

The store also offers an outdoor café, local vendor products, and a sushi station with live chef preparation. While the company plans to remodel additional locations, only a handful of new stores in California and Texas are scheduled for 2026. Concurrently, Sam’s Club raised its annual membership fees by $10, setting basic membership at $60 and Plus membership at $120, and increased the Plus Sam’s Cash reward limit to $750 per year.