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Starbucks sets August 25 date for Pumpkin Spice Latte comeback and fall menu rollout

Starbucks said its classic Pumpkin Spice Latte will return on August 25, alongside new seasonal drinks, food items and limited-edition merchandise.

Starbucks confirmed that its signature Pumpkin Spice Latte will reappear on store menus on August 25, marking the start of its autumn menu. The season will feature several new pumpkin-spice drinks, including an iced pumpkin cream shaken espresso, pumpkin spice chai, and iced pumpkin cream matcha, as well as the return of the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pumpkin Spice Frappuccino. A new iced banana-bread latte and a chai-cider blend called the Chaider will also be available, complemented by a Chicken Bacon Protein Pocket and a Hedgehog Cake Pop.

The company is releasing limited-time merchandise, such as new drinkware and a hat under its PSL Society line. The announcement follows Starbucks' recent third-quarter earnings, where CEO Brian Niccol highlighted ongoing turnaround efforts and CFO Cathy Smith noted a focus on controllable factors amid a dynamic operating environment.

Why it matters

The launch revives a popular seasonal product and signals Starbucks' strategy to boost sales with new menu items and merchandise.

In this story

Pumpkin Spice Lattefall menuseasonal drinksprotein pocketPSL Societythird-quarter resultssales growthBrian NiccolCathy Smith