Tinder expands in-person events to dozens of cities as Gen Z shifts dating habits

At its Q2 earnings briefing, Match Group reported that Tinder’s revenue fell, sending the stock down more than 10% after hours, while monthly active users slipped 7% - an improvement over the prior 8% decline. To counter the trend, the firm announced that its in-app Events tab, first piloted in Los Angeles with venues such as speakeasies and pottery studios, will be available in nine new U.S. and European cities and will cover 26 cities globally by September, with a goal of 75 cities by the end of 2026.

CEO Spencer Rascoff highlighted internal research showing that nearly half of singles aged 18-29 want face-to-face activities, and that about three-fifths of non-users say events would make them consider Tinder. The rollout relies on partnerships with established event providers, allowing Tinder to surface local gatherings without bearing direct event costs. Rascoff believes the strategy can reshape perceptions of the app and the broader online-dating market.