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UK heatwave drives shoppers online, slashes high-street footfall in July

July’s unusually hot weather led to a drop in visits to high streets and shopping centres across the UK, with more consumers turning to online purchases.

Data from Sensormatic for the British Retail Consortium indicated that July’s heatwave pushed UK shoppers away from physical stores, with high-street visits down 3.8% year over year after a 6.2% dip in June. Shopping centre traffic also fell, though retail-park footfall returned to growth, resulting in a 2.1% overall decline in visitor numbers versus last year. London’s footfall dropped the most at 5.3%, while Scotland rose 2.7%, Northern Ireland 2.5%, and Wales stayed unchanged, reflecting regional temperature differences.

BRC chief executive Helen Dickinson linked the trend to climate-driven discomfort and noted that retailers are adding air-conditioning and greener refrigeration, yet business-rate policies hinder such investments. In contrast, fashion and home-wares chain Next lifted its profit guidance for the third time this year, citing strong online demand and sales of its partner brands, even as in-store sales suffered. The report suggests that sectors like fashion, supermarkets and tech will benefit from summer heat, whereas furniture and garden plants are likely to lag.

Why it matters

The story shows how extreme weather can reshape consumer habits and pressure retailers to adapt their physical stores.

In this story

heatwavehigh street footfallonline shoppingclimate changeretail ratesair conditioningprofit guidancefashion retailerconsumer behaviour