Vanderhook brothers aim to resurrect Myspace with a fresh platform concept
Brothers Tim and Chris Vanderhook announced plans to relaunch the once-dominant social network Myspace, targeting a new user experience.
The owners of Myspace, siblings Tim and Chris Vanderhook, disclosed a strategy to revive the platform that once led the social-media market. Their goal is to craft a service that moves away from the endless-scroll, algorithm-centric design common on current networks. The brothers reflected in a new documentary that earlier modernization attempts fell short after several management changes.
While they have not confirmed a specific timeline, they indicated they will persist with further attempts if needed. Original co-founder Tom Anderson, who sold the company in 2005, is not slated to join the upcoming project. Myspace, launched in 2003, still exists but holds only a fraction of its former traffic.
Why it matters
A potential Myspace comeback could reshape competition in the social-media landscape.
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