Wildberries founder labels Ukrainian drone strikes as terrorism against civilians
Wildberries founder Tatyana Kim said Ukrainian drone attacks on the retailer constitute terrorism targeting civilians and harming customers in Russia and abroad.
Founder and chief executive Tatyana Kim described the Ukrainian drone attacks on Wildberries as acts of terrorism directed at civilian populations. Since July 18, over a dozen of the retailer's locations have been struck, affecting its platform in ten nations and inflicting considerable financial damage on partner businesses. Kim said the company is working with the Russian government to create a support scheme for affected vendors, with details to be released shortly.
To mitigate the disruption, Wildberries is swiftly reorganizing its logistics chain and reallocating inventory among various facilities to preserve delivery times and stock turnover. Ukraine initially justified the strikes by alleging Wildberries supplies the Russian military, a claim Kim rejected, stating the firm only sells items also available on global e-commerce sites such as Amazon and Alibaba. She asserted the attacks aim to pressure and destabilize Russian society, causing panic among many citizens.
Why it matters
The attacks threaten a major Russian retailer, potentially disrupting supply chains for millions of consumers across multiple countries.
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