YouTube tightens rules on AI-generated videos, limiting monetization
YouTube announced new restrictions on AI-created content for channels in the Partner Program, outlining which types will be removed and how creators can stay eligible for revenue.
YouTube clarified its stance on AI-generated videos, stating that while the technology can be used, it must adhere to a revised set of monetization guidelines. Matt Halprin, the company's VP of Trust & Safety, told Creator Insider that the platform will now classify prohibited AI material as "inauthentic content" and remove it from the YouTube Partner Program. The ban covers three categories: generic, repetitive content that farms views; unsettling footage such as animals in danger; and AI-driven personas that dispense advice on finance or other serious matters.
These rules sit alongside existing community standards on nudity and hate speech. YouTube will employ automatic detection tools, but creators are advised to watch for tell-tale signs like unrealistic visuals or physics errors. The move aims to help creators understand how to keep AI-enhanced videos eligible for ad revenue without a blanket prohibition.
Why it matters
The policy determines whether AI-driven creators can earn money on the platform, affecting a growing segment of YouTube content.
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