ACE aims to lift export share to 15% within three years, targeting new regions
Construction equipment maker ACE plans to double its export contribution to revenue, seeking growth in markets beyond Africa and Latin America.
ACE, based in Palwal, intends to raise the share of export revenue to roughly 15% over the next two to three years, according to Executive Director Sorab Agarwal. Export sales, which now represent about 7-8% of the company's turnover, have been hampered by shipping disruptions linked to the West Asian conflict, limiting growth in the Middle East. The firm is therefore redirecting its overseas push toward North America, Europe, Australia and Mexico, while still seeing gains in Africa and South America.
ACE is also evaluating acquisition targets that would provide backward or forward integration in areas such as infrastructure, manufacturing, metal handling and defence. Additionally, the company is pressing the Directorate General of Trade Remedies and the Ministry of Finance to implement recommended anti-dumping duties on Chinese crane imports.
Why it matters
ACE's export expansion could reshape global competition in construction equipment and affect trade dynamics with China.
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