Adam Boorstin appointed GM of MrBeast's WatchTime Studios
Digital media executive Adam Boorstin has taken the role of general manager at WatchTime Studios, the production arm of Beast Industries.
Adam Boorstin, a veteran of the digital media sector, has been hired as general manager of WatchTime Studios, the content-production division of Beast Industries. Boorstin arrived at the company after a ten-year tenure at Studio71, where he advanced to co-CEO before the firm was bought by Fixated in April. His responsibilities will include supervising the development of original programming for a variety of genres and distribution channels.
WatchTime Studios supports creator superstar Jimmy Donaldson’s strategy to leverage his massive online following into broader media and commercial enterprises, such as an Amazon Prime Video game show and a consumer-goods line. Boorstin operates out of Los Angeles and praised Donaldson’s impact on the industry in a LinkedIn post.
Why it matters
The hire signals MrBeast’s push to professionalize and scale creator-driven content across mainstream platforms.
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