Adidas Takes Australian Fast-Fashion Brand White Fox to Court Over Four-Stripe Design
Adidas has sued Australian label White Fox in Federal Court, claiming its four-stripe clothing infringes the German brand’s three-stripe trademark.
Adidas filed a Federal Court action against Sydney-based fast-fashion label White Fox, accusing it of copying the iconic three-stripe logo with a four-stripe motif on sweatpants, shorts and socks. The lawsuit states Adidas has warned White Fox repeatedly since March to cease sales and advertising, but the company ignored the demand. Adidas contends that White Fox’s marketing, which shows models wearing authentic Adidas shoes, creates a false association and exploits the brand’s reputation.
The German firm seeks compensation for profits earned from the infringing items, along with interest and legal costs. Evidence includes side-by-side product comparisons and altered online images of the shoes. White Fox, founded in 2013 by Georgia and Daniel Contos and owned with Daniel’s mother Melina Maceri, has expanded from Australia to the UK and US, reporting AU$542 million in revenue for the year to June 2025.
Why it matters
The case shows how major brands enforce trademarks against fast-fashion imitators, influencing market competition and consumer perception.
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