AI advice influences one-fifth of voters, Instagram tops political info sources
A recent survey found that 20 % of respondents said AI answers heavily shaped their vote, while Instagram emerged as the leading platform for political information.
According to the poll, one out of five people who consulted AI for political guidance reported that the responses significantly affected their voting decision. Jannike Tillå of Internetstiftelsen noted that AI’s growing role does not automatically translate into high voter reliance. Social media remains crucial for parties aiming at younger electorates, with Instagram identified as the most important channel by a majority of participants.
Why it matters
The data shows how AI and social media are reshaping voter information habits and campaign strategies.
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AI advicevoter influencesocial mediaInstagramyoung votersparty outreach
