AI-powered scams are on the rise; here's how to stay safe

National Trading Standards has highlighted a surge in fraud schemes that exploit artificial intelligence, including AI-crafted storefronts that masquerade as family-run UK retailers and deepfake media that mimics trusted contacts. These scams often result in victims receiving either no product or low-quality goods sourced from abroad, such as China. The agency's new AI scam watchlist enumerates tactics like rapid-deployment professional websites, AI-driven romance scams that retain personal details, and mass-produced, error-free phishing messages.

Traditional warning signs like spelling mistakes are now ineffective, so shoppers should confirm business addresses, use the Financial Conduct Authority's Firm Checker, and refrain from sending money or personal data to strangers. Prompt, high-pressure demands should trigger extra caution, and any suspected fraud can be reported to Report Fraud or the Citizens Advice Consumer Helpline.