Alissa Pollack Elevated to Lead Mediabase While Retaining iHeartMedia Role

RCS Worldwide disclosed that Alissa Pollack has been appointed president of Mediabase, the leading provider of airplay analytics and chart data, while she will also keep her duties as president of global music marketing at iHeartMedia. In her new capacity, Pollack will guide Mediabase’s strategic direction, international rollout, product development and commercial expansion. Susan Larkin, the president-CEO of RCS Worldwide, noted Pollack’s career at the crossroads of music, data and relationships as a perfect fit for Mediabase’s mission.

Pollack expressed enthusiasm for the role, emphasizing that both positions share the goal of delivering insightful data to the music ecosystem. She announced an initiative to make more chart information publicly available through a refreshed Mediabase.com, offering Top 50 charts for every format in the United States and Canada.