Amazon lifts prices on Echo, Fire TV, Kindle and eero devices
Amazon announced price increases across several of its own hardware lines, citing higher memory and storage component costs.
Amazon has adjusted pricing for a range of its first-party devices, including the Echo Dot, Echo Show 11, 16-GB Kindle, 16-GB Kindle Paperwhite, Fire TV Stick HD, Fire TV Stick 4K Max, and the eero 7 and eero Pro 7 mesh systems. The Echo Dot now costs $79.99, up from $49.99, while the Echo Show 11 rose to $249.99 from $219.99, among other increases. Ring products were excluded from the changes.
An Amazon spokeswoman explained that the consumer electronics sector is confronting “significant increases in memory and storage component costs,” prompting the price revisions after a period of absorption. She added that the company intends to keep its offerings affordable and will run promotions during the year. The price hikes come as other major tech companies, such as Apple, Microsoft, Dell, HP, Lenovo and Asus, have also raised prices or reduced memory in response to the ongoing chip shortage.
Why it matters
Higher device prices affect consumers and signal broader cost pressures in the tech industry.
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