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Amy Walter and Sarah Analyze Swing Voter Focus Groups and Party Brand Challenges

Amy Walter joins Sarah to review recent focus groups of Georgia swing voters and discuss perceptions of Jon Ossoff, David Crowley and broader party brand issues.

In this installment, Amy Walter returns to the show for a candid discussion with Sarah about recent focus groups of swing voters in Georgia, Wisconsin and Michigan. They dissect how Georgia voters view Senator Jon Ossoff and his challenger, and analyze the surprising polling errors in the Wisconsin and Michigan primaries. A retrospective focus group from Wisconsin reveals the factors behind David Crowley's unexpected late-stage surge.

The hosts also consider Alexandria Ocasio-Cortez's "Woke 1 was crazy" comment and explore the primary grievances swing voters hold against both political parties, debating whether these brand issues arise from elected officials or external influences. Throughout, they reference resources from the Cook Political Report, including PollTracker and the Battleground District Project. Promotional segments announce upcoming live events and book tours linked to The Bulwark.

Why it matters

Swing-voter insights reveal shifting attitudes that could shape upcoming elections.

In this story

focus groupswing voterspolling missesparty brandJon OssoffDavid CrowleyAOCGeorgiaWisconsinMichigan
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