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Apple hits $4.85 trillion valuation as services and global sales surge

Apple’s revenue now totals $4.85 trillion, with the iPhone still supplying about half of sales and services contributing over a quarter.

Apple has grown into a $4.85 trillion enterprise, driven largely by the iPhone, which still represents about half of its 2025 sales. The Services segment, barely existent fifteen years ago, now accounts for more than a quarter of revenue, covering the App Store, iCloud, music, TV, payments and advertising. The company’s sales are globally diversified: the United States contributes 36%, Europe 27%, and the remaining markets—including the rest of the Americas and Asia-Pacific—make up the rest.

Apple’s retail footprint exceeds 500 stores, with most new locations opening outside the U.S. Profitability has surged dramatically, rising from roughly $2 billion in 2006 to $112 billion in 2025. A $10,000 investment at Apple’s 1980 IPO would be worth $40.5 million by mid-2026, underscoring the long-term value created for shareholders.

Why it matters

Apple’s scale shows how a tech firm can turn hardware into a global, multi-service empire, influencing markets worldwide.

In this story

AppleiPhoneservices divisionglobal salesretail storesprofit growthinvestment return
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