Beta The Briev beta is out. Free on iPhone via TestFlight — install it in under a minute.

Join the beta ↗
Briev
Live
Business
CROSS-SPECTRUMBROAD COVERAGE

Apple launches AirPods 5 while Amazon offers AirPods Pro 3 at Labor Day discount

Apple unveiled the AirPods 5, featuring an open‑ear design with enhanced active noise cancellation, a longer battery that provides up to five hours of listening with ANC, and a wireless‑charging case compatible with Apple Watch and Qi chargers. The base model is priced at $129 and the version with the charging case costs $149. At the same time, Amazon listed the third‑generation AirPods Pro for $199, a discount of about 29% off the regular price.

The AirPods Pro 3 are noted for eight hours of battery life with ANC and new heart‑rate monitoring. Both products are available for purchase as the Labor Day sales period continues.

How this was covered

  • Left-leaning outlets covered this 53h later
  • The two sides describe this in almost entirely different words
  • Right-leaning coverage is the most divided on this story

Why it matters

Shoppers can decide between a brand‑new earbud model and a discounted previous‑generation option during a major shopping holiday.

How this story developed

  1. Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
  2. Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
  3. Aug 30 Apple confirmed a prototype stylus for the foldable iPhone but said it probably will not be available at the September 9 event.
  4. Sep 5 John Ternus circulated an opening memo to employees emphasizing the upcoming September 9 launch.
  5. Sep 7 The third-generation Apple AirPods Pro are being offered on Amazon at a Labor Day discount of about 29%, bringing the price down to $199.
  6. Sep 7 UK retailers reduced the iPhone 17 Pro’s price by £100.
  7. Sep 8 Apple will host its “Surprise and Shine” keynote on September 9, introducing the iPhone 18 series, the inaugural foldable iPhone Ultra, and updates to its Watch, AirPods and home devices.
  8. Sep 9 John Ternus made his first public appearance as Apple’s chief executive at the September keynote.
  9. Sep 9 Apple unveiled the foldable iPhone at the September 9 event with a base price of $2,000.
  10. Sep 9 The event, dubbed “Surprise and Shine,” is set for 10 a.m. PT and will be streamed via the Apple TV app and YouTube.
  11. Sep 9 Apple introduced its first foldable iPhone Duo and updated iPhone 18 Pro series, publishing Hungarian prices for each model.
  12. Sep 11 Apple also announced the iPhone 18 Pro and Pro Max models, Apple Watch Series 12 and AirPods 5 alongside the iPhone Duo.
  13. Sep 12 Apple’s website now shows pricing for the Philippines in addition to Hungary.
  14. Sep 12 Apple introduced the AirPods 5 and Amazon posted a Labor Day discount on the AirPods Pro 3.
Get the beta ↗