Apple orders suppliers to scale back iPhone 18 Pro component production
Apple has instructed several component makers to reduce output for the newly released iPhone 18 Pro and Pro Max after weaker-than-expected demand.
Following the launch of its latest flagship phones, Apple asked some of its manufacturing partners to lower the volume of parts they produce for the iPhone 18 Pro and Pro Max. The move reflects softer market reception for the new models. Suppliers will adjust orders for key components, aiming to align supply with current sales trends.
Why it matters
The production cut signals weaker demand for Apple's flagship phones, affecting its supply chain and market outlook.
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AppleiPhone 18 ProiPhone 18 Pro Maxproduction cutsoft demandcomponent suppliers
