Apple reportedly prototypes a screen-free fitness band resembling Whoop

Apple is reportedly engineering a new fitness tracker that forgoes a traditional screen, opting instead for a narrow fabric band that contains a sensor-rich computing module. The concept remains in an early development phase, making a market debut unlikely before 2028, should the company choose to launch it. The device appears to emulate Whoop's lineup, known for continuous wearability and battery endurance exceeding 14 days, with some variants offering built-in EKG monitoring.

Recent Apple Watch Series 12 updates have adopted features such as nonstop heart-rate tracking that Whoop pioneered. Additionally, Apple’s Health app now provides a “readiness score,” a metric also used by Fitbit, Oura and Whoop to gauge workout preparedness and estimate biological age. The move suggests Apple is expanding its health-focused ecosystem beyond its flagship smartwatch.