Apple schedules September 9 “Surprise and Shine” event to unveil iPhone 18 Pro line and first foldable iPhone under new CEO John Ternus
Apple will livestream a September 9 keynote from its Cupertino campus, branding the show “Surprise and Shine.” The presentation, the first public appearance of John Ternus after assuming the chief executive role, is expected to showcase the iPhone 18 Pro and Pro Max along with Apple’s inaugural foldable iPhone. Apple also plans to launch the Apple Watch Series 12 and Apple Watch Ultra and introduce new smart‑home accessories.
The regular iPhone 18 and a second‑generation iPhone Air have been pushed to early 2027, and a prototype stylus for the foldable has been shown but is unlikely to ship with the device. A memo from Ternus to employees highlighted the upcoming launch as a “huge” event.
How this was covered
- Right-leaning outlets covered this 3h later
- Centrist coverage is the most divided on this story
Why it matters
The event will determine the next generation of Apple’s flagship phones and introduce a new form factor that could reshape the smartphone market.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
- Aug 30 Apple confirmed a prototype stylus for the foldable iPhone but said it probably will not be available at the September 9 event.
- Sep 5 John Ternus circulated an opening memo to employees emphasizing the upcoming September 9 launch.
