Apple to unveil foldable iPhone and iPhone 18 Pro models at September 9 event, debuting new CEO John Ternus
Apple has set a September 9 livestream from its Cupertino campus to showcase its next iPhone lineup, including the iPhone 18 Pro and iPhone 18 Pro Max and a foldable iPhone. The event, branded “Surprise and Shine,” will also mark the first public appearance of John Ternus, who assumes the chief executive role on September 1. In addition to the flagship phones, Apple plans to introduce the Apple Watch Series 12, Apple Watch Ultra and new smart‑home accessories.
The company said the standard iPhone 18 and a second‑generation iPhone Air will be postponed to early 2027. Details about pricing and specific hardware features of the foldable device have not been confirmed.
How this was covered
- Right-leaning outlets covered this 3h later
Why it matters
The launch could reshape Apple’s flagship smartphone strategy and introduces the company’s first foldable phone while signaling a leadership transition.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
