Apple veteran Phil Schiller to relinquish App Store and event leadership
Longtime Apple executive Phil Schiller will step down as head of the App Store and Apple events, retaining his Apple Fellow title.
Apple announced that Phil Schiller, a company veteran since 1987, is giving up his roles as head of the App Store and the company's high-profile events. Schiller will keep his Apple Fellow status and will work on projects that have not been detailed. The App Store division is being shifted to services leader Eddy Cue, while Carson Oliver will stay in charge of the store's day-to-day operations.
Schiller previously served as head of marketing until 2020 and was instrumental in launching the App Store alongside Steve Jobs in 2008. This leadership shuffle occurs just before hardware boss John Ternus is expected to take over from CEO Tim Cook on September 1. The restructuring reflects a broader realignment of senior roles at the tech giant.
Why it matters
The shift signals a major leadership transition at Apple, affecting its flagship services and product launch strategy.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
- Aug 30 Apple confirmed a prototype stylus for the foldable iPhone but said it probably will not be available at the September 9 event.
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