Apple’s iPhone Duo launch triggers nationwide queues amid tight supply
Apple unveiled its first foldable iPhone Duo and the device sold out within minutes, prompting lines at Apple Stores across the country, including the flagship Fifth Avenue location. The company has imposed a two‑unit purchase cap per customer worldwide, a measure aimed at deterring scalpers. Several third‑party retailers and mobile carriers have cancelled or delayed orders, and carrier roll‑outs vary, with EE expected to receive stock in late October and O2 not until January 2027. Apple says it will accelerate shipments, but immediate in‑store availability remains limited, leaving many customers waiting for later deliveries.
How this was covered
- Left-leaning outlets covered this 45h later
- Coverage peaked at 6 outlets in a single hour
Why it matters
The frenzy highlights strong consumer demand for foldable phones and the supply challenges that can affect availability and pricing.
How this story developed
- Oct 13 Apple's foldable iPhone Duo arrives in London with prices near £2,000
- Oct 21 Apple’s opening inventory sold out faster than expected.
- Oct 23 Apple instituted a worldwide two‑unit purchase limit per customer.
