Atlético rolls out new Lojas do Galo brand and store concept

Starting this week, Atlético's network of official shops, Lojas do Galo, is adopting a fresh visual identity and an updated store concept that emphasizes architecture, experience and fan engagement. The inaugural venue with the new black metal portal and backlit signage opened at Shopping Cidade in Belo Horizonte, featuring modular layouts, LED illumination, ambient supporter chants and high-definition screens displaying club history and promotions.

Inside, fans can personalize jerseys at a Nike ID Style station and use fitting rooms adorned with the club crest and the slogan "Aqui é Galo!". The redesign draws on the industrial look of Arena MRV and seeks to standardise stores throughout Minas Gerais, with a second new unit slated for Montes Claros in September. Atlético is also courting additional franchisees to expand the brand’s presence across the state, offering entrepreneurs a chance to align with a leading Brazilian football name.