Australian screen and games industry generates $7.9 billion and adds nearly 69,000 jobs, study shows
Screen Currency 2026 finds Australia’s screen and games sector added AUD11.1 billion in gross value and employed 68,844 people in FY 2024/25, with “Bluey” highlighted as the top cultural export.
According to Screen Currency 2026, Australia’s screen and games sector contributed AUD11.1 billion in gross value added for fiscal year 2023/24, with screen accounting for AUD10.8 billion and games for AUD317 million. Employment totaled 68,844 people in FY 2024/25, divided into 66,080 screen roles and 2,764 in digital-games development, a segment described as the fastest-growing in the industry. Export revenue hit AUD1.6 billion, driven by AUD1.3 billion in screen sales and AUD323 million from games, which have been expanding at a 15.4% annual rate.
The children’s series “Bluey” emerged as the most effective cultural export, topping U.S. streaming charts in 2025, while “MasterChef Australia” continues to deliver roughly AUD700 million annually through licensing. Minister for the Arts Tony Burke cited the data to support new legislation mandating minimum Australian content on streaming platforms, and industry leaders emphasized the need for stronger IP ownership and discoverability.
Why it matters
The sector’s economic size and export growth highlight its importance to Australia’s economy and cultural influence.
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