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Aviator Nation faces backlash after homeless man filmed sleeping in store

A video posted by influencer Lizzy Benichou shows a homeless man asleep on a chair inside an Aviator Nation store in Austin, sparking criticism of the brand’s handling of safety.

Influencer Lizzy Benichou posted a video on Instagram showing a homeless man sleeping on a chair inside an Aviator Nation store in Austin, Texas, as shoppers moved nearby. She criticized the brand, noting that its sweatpants cost $165, and claimed employees said they could not intervene because the man might become aggressive. Benichou urged the retailer to improve safety for patrons and staff, questioning whether customers would feel comfortable purchasing high-priced items under those conditions.

The clip prompted a wave of comments on social media, with some demanding police or security involvement and others urging compassion toward the individual. Aviator Nation, a California-based lifestyle label with locations in several states, has not yet issued a statement. The incident highlights tensions between retail environments, homelessness, and public safety responsibilities.

Why it matters

The incident raises questions about how retailers handle homelessness and safety in their stores.

In this story

homelessnessstore safetysocial media backlashinfluent​er criticismretail policy
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